Last Updated: Nov 25, 2025
We are committed to letting you know how we will collect and use your personal information.
The policies below are applicable to Sherwood Forestry Service, Inc.’s network of websites, including watchduty.org and other Sherwood Forestry Service, Inc. websites; all digital materials and apps published or distributed by Sherwood Forestry Service, Inc, some of which include Watch Duty social media channels and the Watch Duty GoFundMe Pro donation pages; and all other interactive features, services, and communications provided by Sherwood Forestry Service, Inc. (“Sites”), however accessed and/or used, that are operated by us, made available by us, or produced and maintained by the Sherwood Forestry Service, Inc. (collectively “Sherwood Forestry Service, Inc.” or “we”, “us”, or “our”). You will find an additional privacy policy specific to the Watch Duty app/platform here. We have established this privacy policy (“Privacy Policy”) to let you know the kinds of personal information we may gather during your visit to these Sites, why we gather your information, what we use your personal information for, when we might disclose your personal information, and how you can manage your personal information.
This Privacy Policy is part of our Terms and Conditions. By using our Sites, you are accepting the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use our Sites. The Sherwood Forestry Service, Inc. reserves the right to modify or amend the terms of our Privacy Policy from time to time without notice to you. If you continue to use our Sites after we post changes to this Privacy Policy, it will mean that you accept those changes. If we intend to apply the modifications or amendments to this Privacy Policy retroactively or to personal information already in our possession, we will provide you with notice of the modifications or amendments.
If you have any questions about this Privacy Policy or don’t see your concerns addressed here, you should contact us by email at legal@watchduty.org.
We collect two basic types of information from you in conjunction with your use of the Sites, personal information and non-personal information. Personal information is information that you may supply to us, as described more fully below, i.e., when you subscribe, place an order, complete a survey, make a donation, or provide your email address. Personal information is any information that can individually identify you and includes, among other things, your name, e-mail address, telephone number, postal address, credit card, billing and contact information. Non-personal information includes information that does not personally identify you, but it may include tracking and usage information about your location, demographics, use of the Sites and the Internet.
Sherwood Forestry Service, Inc. has a firm commitment to internet privacy. You can visit most portions of our Sites without telling us who you are and without revealing any personal information.
When you interact with any Sherwood Forestry Service, Inc. property page or account on a social media platform, such as Facebook, we may collect the personal information that you make available to us on that page or account including your account ID or “handle.” However, we will comply with the privacy policies of the corresponding social media platform and we will only collect and store such personal information that we are permitted to collect by these social media platforms. If you choose to link through a social networking service, Sherwood Forestry Service, Inc. and that service may share certain information about you and your activities. With your consent, we also may share information about your activities, including what you view on the Sites, with that social network’s users.
Sherwood Forestry Service, Inc. may collect email addresses and other personally identifiable data about you when such data is voluntarily submitted to our Sites. There are a number of circumstances in which you may supply us with your personal information. The following lists the most common ways in which we may collect your personal information.
Any other place on the Sites where you knowingly volunteer personal information
Our Sites may require submission of personally identifiable data for visitors to request information, products, and services. Such information is used to send orders and information about the Sherwood Forestry Service, Inc. to our visitors. Financial information is used to bill visitors in connection with their orders. Some of the activist functions of our site also require registration of personal information. We use this information to make these functions more effective and provide participants with additional information about conservation issues. If you submit personally identifiable information to Sherwood Forestry Service, Inc. some information, such as your name and mailing address, may be exchanged with other organizations. Members may opt out of such membership list exchanges by following the Opt-Out Procedures, below.
We may also collect certain information that does not identify you individually and our servers may automatically keep an activity log of your use of our Sites (“Non-Personal Information”). We may collect and store any of the following categories of Non-Personal Information:
We also use Google services, including Google Analytics and Google AdWords which uses cookies and other, similar technologies to collect information about Site use anonymously and reports website trends, without identifying individual visitors. You can learn about Google’s practices by going to https://policies.google.com/technologies/partner-sites, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
We use Hubspot services which collect personal information in connection with Sherwood Forestry Service, Inc. emails and newsletter campaigns, including email delivery and click through data. This information may be aggregated and/or associated with your other personal information. You can learn about Hubspot’s practices by going to https://legal.hubspot.com/privacy-policy.
We use Classy services which collect personal information in connection with Sherwood Forestry Service, Inc. donations. This information may be aggregated and/or associated with your other personal information.
For more information on how GoFundMe Pro may use your personal information please visit: https://pro.gofundme.com/c/legal/privacy-notice/.
We use Meta Pixel services which collect personal information in connection with Sherwood Forestry Service, Inc. advertising. This information may be aggregated and/or associated with your other personal information.
For more information on how Meta Pixel may use your personal information please visit: https://sites.google.com/view/metapixel-privacypolicy/home.
Our services are not directed to, and we do not intend to, or knowingly, collect or solicit personal data from children under the age of 13. If an individual is under the age of 13, they should not use our services or otherwise provide us with any personal data either directly or by other means. If a child under the age of 13 has provided personal data to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal data from our systems. If we learn that any personal data we collect has been provided by a child under the age of 13, we will promptly delete that personal data.
We use the information we learn from you to help us personalize and continually improve your experience on the Sites. We may use your Personal and Non-Personal Information in the following ways:
We use the information from one portion of the Sites on other portions of Sites in our network of Sites, all of which are owned and operated by or on behalf of the Sherwood Forestry Service, Inc., and we may combine information gathered from multiple sources into a single user record. We also use and/or combine information that we collect off-line or we collect or receive from third party sources to enhance, expand, and check the accuracy of your records.
We occasionally have third parties perform services on our behalf, such as data processing, marketing, analytics, advocacy and outreach, hosting, billing, social media integration, fraud protection, etc. These third parties have access to your personal information only as needed to perform their services for the Sherwood Forestry Service, Inc. and are contractually obligated to maintain the confidentiality and security of the personal information.
We sometimes partner with other advocacy organizations on Sherwood Forestry Service, Inc. endorsed activities. When we do, we shall endeavor, but shall not be required, to present you with the option to “opt-in” by sharing your email and personal information with the partner organization, or to opt-out of such program(s). We may also share your Personal Information with third parties that provide products and services that we think you may be interested in. Although our treatment of your Personal Information is governed by this Privacy Policy, the business partner or third party’s treatment of your Personal Information will be governed by the business partner or third party’s privacy policy. You may withdraw your consent to our sharing of your Personal Information with business partners and third parties at any time by following the opt-out process described below. We may also use or disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or this site; (b) protect and defend our rights or property, this site or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, site users, or the public.
We may disclose or share Non-Personal Information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary. Among other things, we will disclose Non-Personal Information to third parties to help us determine how people use parts of the site and who our users are so we can improve our site. We will also disclose Non-Personal Information to our partners and other third parties about how our users collectively use the site.
Sherwood Forestry Service, Inc., its affiliates, or its service providers will usually retain the personal data we collect about you for no longer than reasonably necessary to fulfil the purposes for which it was collected, and in accordance with our legitimate business interests and applicable law. However, if necessary, we may retain personal data for longer periods of time as required under applicable law or as needed to resolve disputes or protect our legal rights.
To determine the appropriate duration of the retention of personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of personal data and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting, and other applicable obligations.
Once retention of the personal data is no longer reasonably necessary for the purposes outlined above, we will either delete or deidentify the personal data or, if that is not possible (for example, because personal data has been stored in backup archives), we will securely store the personal data and isolate it from further active processing until deletion or deidentification is possible.
Sherwood Forestry Service, Inc. uses industry accepted data collection and encryption methodologies in an attempt to ensure the secure collection, transmission, and storage of sensitive user information. While we try our best to safeguard your personal information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
On some of our forms, we offer an optional “remember me” feature that can recall your information for greater ease on subsequent visits to the site.
We, and our third-party partners, automatically collect information you provide to us and information about how you access and use our Watch-Duty products and services when you engage with us. We typically collect this information through the use of a variety of our own and our third-party partners’ automatic data collection technologies, including (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies. Information we collect automatically about you may be combined with other personal information we collect directly from you or receive from other sources.
We, and our third-party partners, use automatic data collection technologies to automatically collect the following data when you use our services or otherwise engage with us:
All of the information collected automatically through these tools allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our products and services, to offer communications features such as live and automated chat, and to improve the effectiveness of our products, services, offers, advertising, communications and customer service. We may also use this information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our products and services.
You may be able to utilize third-party tools and features to further restrict our use of automatic data collection technologies. For example, (i) most browsers allow you to change browser settings to limit automatic data collection technologies on websites, (ii) most email providers allow you to prevent the automatic downloading of images in emails that may contain automatic data collection technologies, and (iii) many devices allow you to change your device settings to limit automatic data collection technologies for device applications. Please note that blocking automatic data collection technologies through third-party tools and features may negatively impact your experience using our services, as some features and offerings may not work properly or at all. Depending on the third-party tool or feature you use, you may not be able to block all automatic data collection technologies or you may need to update your preferences on multiple devices or browsers. We do not have any control over these third-party tools and features and are not responsible if they do not function as intended.
We engage third parties to help us facilitate targeted advertising designed to show you personalized ads based on predictions of your preferences and interests developed using personal data we maintain and personal data our third-party partners obtain from your activity over time and across nonaffiliated websites and other services. The data we and our third-party partners use for purposes of facilitating targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research, are primarily collected through the use of a variety of automatic data collection technologies, including cookies, web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help link the personal data we and our third-party partners collect to the same person, or otherwise target advertising to an individual on a third-party website or platform.
In addition to taking the steps set forth in the Automatic Data Collection Preferences section above, you may be able to further exercise control over the advertisements that you see by leveraging one or more targeted advertising opt-out programs. For example:
Please note that when you opt out of receiving interest-based advertisements through one of these programs, this does not mean you will no longer see advertisements from us or on our services. Instead, it means that the online ads you do see from relevant program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use automatic data collection technologies to collect information about your use of our services, including for analytics and fraud prevention as well as any other purpose permitted under the applicable advertising industry program.
You promise to: (a) provide true, accurate, current and complete information as prompted by a Site’s registration form, order form or otherwise (such information being the “User Data”) and (b) maintain and promptly update the User Data to keep it true, accurate, current and complete. If you provide any information that is untrue, inaccurate, not current or incomplete, or the Sherwood Forestry Service, Inc. has reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, the Sherwood Forestry Service, Inc. has the right to suspend or terminate your account and refuse any and all current or future use of the Sites (or any portion thereof). You are entirely responsible for the security and confidentiality of your password(s) and account(s). Furthermore, you are entirely responsible for any and all activities that occur under your account(s).
If you are located outside the United States of America, you should be aware that your personally identifiable information will be transferred to the United States of America, the laws of which may be deemed by your country to have inadequate data protection. If you are located in a country outside the United States of America and voluntarily submit personal information to us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and storage of that information in, the United States of America.
We may change corporate organization while providing the Sites and services. We may also sell certain assets associated with the Sites. As a result, please be aware that in such an event we may transfer some or all of your information to a company or other entity acquiring certain of our assets. Under such circumstances we would, to the extent possible, require the acquiring party to follow the practices described in this Privacy Policy, as it may be amended from time to time. Nevertheless, we cannot promise that an acquiring company or entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.
As our Sites continue to develop, we may add new services and features to our Sites. In the event that these additions affect our Privacy Policy, this Privacy Policy will be updated appropriately. We will post those changes prominently so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. We do, however, recommend that you read this Privacy Policy each time you use our Sites in case you missed our notice of changes to the Privacy Policy. We will not, however, materially change our policies and practices to make them less protective of Personal Information we have previously collected from you without your express consent.
Residents of the State of California have the right to request a list of all third parties to which a company conducting business in California has disclosed personal information during the preceding year for direct marketing purposes. In turn, businesses (including Sherwood Forestry Service, Inc.), must respond to such requests unless they have a comprehensive privacy policy that gives residents an Opt-out or Opt-in choice for use of their personal information by third parties for their direct marketing purposes and a cost-free means to exercise that right.
This Privacy Policy is intended to provide you a comprehensive overview of how we collect, use and share your information. The following section explains the choices you have with respect to how your information is used and shared, including opting out of the use of your personal information by third parties for their direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information for marketing purposes during the preceding year.
You have choices about your data and how we collect, use or disclose it. We want to send you only the communications to which you have agreed. You can unsubscribe at any time.
We provide many ways for you to manage your information. For example, you may be given options about how you would like your information to be used, at the time you are providing it. User accounts may also provide options to update your own information. Many kinds of communications will include directions to “unsubscribe” or “remove” you from the mailing list, and text messages can be stopped by responding “STOP.”
To opt out of all postal, phone, or email from Sherwood Forestry Service, Inc., or to stop having your name and address stored, please contact us in any of these ways:
Email: legal@watchduty.org
Mail: 2261 Market Street STE 85478, San Francisco CA 94114
In certain limited cases, we may still need to contact you for legal or administrative purposes, or to follow up on existing orders, contest entries, or membership matters.
If you suspect that we have handled your personal information in a manner that doesn’t comply with the Privacy Policy, please contact us at legal@watchduty.org.
